AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps on iOS in Africa - Q1 2023
In Q1 2023, the top beauty retail apps in Africa on iOS showed varied performance trends in weekly downloads and active users. Discover the key metrics for each app.
The first quarter of 2023 saw varied performance trends among the top beauty retail apps on iOS in Africa. Here’s a closer look at the key metrics for each app based on Sensor Tower data.
باث&بودي وركس, published by M.H. Alshaya Co. W.L.L., experienced fluctuations in weekly downloads. Starting with 951 downloads in late December, the app saw a slight dip before peaking at 1.6K in early March. Weekly active users followed a similar pattern, peaking at 5.7K in late February before settling at around 4.6K by the end of March.
FACES Beauty – فيسز, from ALLIED ENTERPRISES LLC, showed notable growth in downloads. Beginning with 55 downloads in late December, the app saw a significant rise, reaching a high of 1.1K by the end of January. Active users also increased steadily, peaking at approximately 3K in mid-March.
Nabda, launched by Nabda, saw its highest weekly downloads at 1.7K in mid-February. However, the numbers declined over the quarter, reaching a low of 84 in mid-March before recovering slightly to 666 by the end of the quarter.
Mazaya Stores, published by Mazaya, had a relatively stable download trend. Starting at 205 downloads in late December, it saw a peak of 460 in early January and maintained a consistent range between 200 and 400 downloads throughout the quarter.
EVA Cosmetics, from PAN ARAB MEDIA INC, showed moderate download activity. Starting with 192 downloads in late December, the app peaked at 431 in late February and maintained an average of around 200 to 300 downloads per week for the rest of the quarter.
For more detailed insights and data, visit Sensor Tower.
